Falabella bag - Calfsking leather

Stella McCartney’s Falabella bags have become an iconic product despite the industry’s scepticism regarding the reduction of the use of animal-sourced materials. Its success is attributed to the fact that the accessory was issued as an opposition to the traditional view of luxurious handbags and also introducing new materials that customers have never seen before. The Falabella bag, which has a minimalistic design with a distinct chain detail running along its edge, combines the ethical outlook of the brand with a unique design that would be recognizable long-term.

Capturing Full Value

The growing selectiveness of customers and the search for distinct features in the products they purchase present massive opportunities for Stella McCartney to capture the full value it creates. The distinctiveness inherent to the brand’s European model means that the company does not adapt itself to serve the masses but rather presents itself in a way that will make the masses adapt. Loyalty and the sharing of sustainability values make the relationship between the brand and its customers stronger.

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